SEO Copywriters are Your Best Marketing Tool

8 10 2010

Seo Copywriters

A good portion of an effective SEO campaign involves content. Good copy in the form of web content, articles, blogging and use of attention getting keywords, is absolutely essential to drawing the audience that translates into customers. Today’s internet user is a sophisticated, discerning and talented word crafter who combines keywords into content for searches that save the user time and effort in finding what they want.

The volume of information on the web has made it essential that searchers eliminate irrelevant material from the start. Assembling first rate copy, utilizing the most effective keywords and placing it in the places on the web where it will attract the vital links that build page rankings is what a professional SEO copywriter does to make websites work overtime to produce profits. It is challenging and essential work.

The internet has had an effect on written communications matched only by the accelerated growth of graphics and other media used on the web to attract and inform. The accessibility of word processing, publishing, editing and manual of style programs has opened up the gates and let everyone self publish. The volume is high, the veracity, accuracy and value are not distributed in equal amounts. Quantity does not translate to quality and today’s web user is a selective and demanding in what they will accredit with a link.

The SEO copywriter you hire must be a professional with all the tools at their disposal, no errors will be tolerated. The best SEO companies only engage and contract with the most experienced writers and editors because links depend on the quality of the article or blog, and links build rankings.

Placement of carefully selected keywords is part of this process, constant research and review of what relative keywords should be placed within copy is ongoing and persistent. This is no haphazard enterprise. Internet users expect fresh, relevant and worthwhile content, otherwise they move on from the website with little chance of return, rankings decline and your internet investment becomes a loss. Knowing what draws traffic, holds their attention and increases an audience of potential customers is one of the tasks an SEO copywriter faces daily.

Measuring the frequency at which new content needs to be added, responding to blogging comments and exploring new worlds of opinion in blogosphere are never ending but intellectually engaging missions. The knowledge is genuinely transferable to making SEO such an amazing marketing tool, the web grows daily along with the opportunities to create markets.

The content on most websites is neither Dante nor Shakespeare, and on some sites it is barely English. It is a simple task to discern which sites utilized a professional SEO copywriter and which sites didn’t. Website owners who are savvy in the global marketplace realize how important engaging, enticing web content that is grammatically correct and flows well is to their success. They know that their site provides the opportunity to discuss topics, explore ideas and offer solutions to issues and problems for current and future customers. This opens up a sphere of influence that can include marketing of products and services as well.

On the web, you are known by the links you attract. Knowing the audience you want to attract, the type of traffic that will draw customers to the site, and what ideas, data and information and in what format it should be in are issues that need to be considered in the marketing strategy. Quality SEO companies offer consultation to work these issues out and being proactive is very important. New information sources, new chat lines, blogs and social media are added to the web constantly and knowing where influences and executives get their information can make the sale-no sale difference.

About the author:

Melissa Parken is a senior editor and SEO copywriter at Precise Authoring Services, based in Brevard County, Florida. Many of her articles and e-books are currently in global syndication across the worldwide web.

Freelance Writers Make Every Word Count

3 07 2010
Professional SEO Content Writers

SEO Content Writing

The major difference between professional freelance writers and those who just post anything on the web is in the level of eloquence, the optimization achieved and the correct grammar used.  It is deplorable to find so many websites on the internet today with grammatical errors, terrible flow and filled with “fluff” or meaningless garbage. If you are relying on your website to gain additional clients or to increase your annual revenues, then having content that is substandard will not help you achieve these goals.

Your website content should meet the following minimum criteria:

  • Be enticing to read and promote continued viewing
  • Contain valuable information that is factual, timely and well researched
  • Be grammatically correct
  • Be 100% original copy, free from plagiarism
  • Be optimized using accepted SEO practices

If your current website content falls short when reviewing the above list, then it is probably a great time for you to consider engaging a professional writing service. For enticing web page content that is optimized for search engine ranking, turn to the experts. Precise Authoring Services employs professional US/UK writers who command the English language and specialize in  SEO web content, articles, e-books and more. Our seasoned writers can create web page content that does more than engage and entice visitors to your site. They are able to employ ethical SEO techniques to optimize your content and help improve your ranking in search engine results. PAS writers make every word posted on your website count in the competition to gain traffic, expand your client base and help generate revenue for your business.

Reforming the U.S. Educational System for Social and Economic Growth

3 07 2010

The reforms in the U.S educational system have been instrumental in its evolution into a system relevant to the country’s needs.  An example is the shift from a Bible based curriculum to a broader one embracing the diversity of the American people.

Examples of reforms implemented to limit mediocrity and promote excellence abound in the US educational system.  The common thread weaving them together is the need to address certain shortcomings in society.  Poverty and inequalities based on gender and class or race were the main ills afflicting American society and student populations.

Educational reforms aim to create a level playing ground for all by providing quality education to all regardless of socio-economic standing, gender or class.  The civil rights movement saw major reforms taking place in the U.S education system. Legislation was put in place to address segregation and to pave the way for equal educational opportunities for all.  When fully implemented this ensured that all had a chance at rewarding careers that would in turn grow the economy.

The emphasis on good governance is another factor pushing educational reform in the U.S.  Good governance depends on the ability of the people to make informed choices.  If the people have gone through a system that provides high quality education then they shall be adequately informed to make the right choices.  Proponents of good democratic governance advocate educational reform that takes into account governance and to some extent, economic growth.

In recent times the status of the U.S. as a global economic leader has come under intense challenge with some arguing that other economies are doing better.  It is argued that economies of countries like Japan and China perform better.  This is attributed to the emphasis these countries place on science and technology in their education system.  Science and technology are essential subjects for development related undertakings – engineering to facilitate transport; information technology to drive communications and the shift towards globalization; medicine to ensure healthy populations; agriculture to feed the people and numerous other applications that have a direct impact on the economy.

If indeed reforms are to be effected such that the US education system will place more emphasis on the teaching of science and technology, it is important to note that teachers will be essential to this process as instructors and administrators of the curriculum.

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